Skip to main content

​
Campaign Creation and Management

Campaign creation and management is the core feature for developers to design and operate marketing activities on PlayCamp. A campaign is defined as a marketing/promotion unit conducted with creators based on a specific game, with each campaign having independent budget and goals.

​
Campaign Creation Flow

1

Basic Information Entry

Enter campaign name, description, period, budget, and participation method (immediate/selective). Budget is entered in the designated currency.
2

Contribution Settings

Define which metrics (video count, views, game traffic, payment amount, etc.) to reflect in rewards and at what ratio.
3

Coupon/Reward Policy Settings

Set up coupon and reward policies.
4

Eligibility Settings

Set creator participation conditions.
5

Final Review

Review settings and create the campaign.

​
Campaign Lifecycle

Created campaigns go through the following states:
When a campaign is in progress, structural settings cannot be changed, and only limited areas such as display information and participation approval can be modified.

​
Dashboard

The dashboard allows you to check:
  • Real-time performance by campaign
  • Budget consumption status
  • Creator participation status
  • Expected settlement amount
After the campaign ends, you can review and finalize settlement data, and keep records for future campaign design and comparative analysis.